case studies
Mission Log
Voyagers we’ve partnered with to build and launch exceptional digital experiences.
Iceberg Italian Ice, LLC
The Challenge
The main challenge for Iceberg Italian Ice was developing an e-commerce platform capable of handling the unique logistics involved in selling frozen products. They needed a reliable method to deliver their delicate treats to customers around Greater New Orleans without melting. It was essential that the quality of the product remained on par with the freshly-scooped treats available at their Jackson Square location. For this reason, they chose not to use third-party delivery services like DoorDash. Beyond the logistical hurdles, they required a website that effectively represented their brand’s fun, colorful, and vibrant identity.
As a budding franchise, Iceberg needed a scalable solution to manage multiple markets and festival sales effectively. Their website had to accommodate complex customer needs, like bulk orders and customizable packs. Additionally, a streamlined system for private catering and event bookings was essential.
The Mission
Our mission was to create a comprehensive e-commerce and delivery ecosystem for Iceberg Italian Ice that is both visually appealing and highly functional. We developed a custom Shopify e-commerce website that captures the fun and colorful essence of their brand.
To tackle the unique delivery challenges, we created an in-house solution that includes an order tracking and resource management app for their dedicated delivery team. To better serve their target audience, we designed a multi-variant bulk order system. This feature allows customers to easily create custom “Party Packs” that range from 25 to 150 servings in a single order, streamlining the process of ordering multiple flavors at once. Additionally, they contracted us to integrate an events booking calendar system, which helps them efficiently manage their private catering operations.
The Outcome
The project successfully provided Iceberg with a scalable e-commerce solution that aligned with their brand. The new Shopify website created a seamless shopping experience for customers, while the in-house delivery system ensured that their products arrived fresh and intact.
A key success factor was the custom multi-variant bulk order system, which streamlined the process for large party orders and boosted bulk sales. Additionally, the events booking calendar equipped them with a powerful tool for managing their private catering operations more efficiently. By establishing a robust e-commerce and delivery infrastructure, we addressed their initial logistical challenges and laid a strong foundation for future franchise and festival-based sales growth in new markets.
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